This weekend, DreamWorks is set to release the live-action adaptation of “The Definitive Guide to Training Your Dragon.” Shortly thereafter, “F1: The Movie” will premiere, followed by the much-anticipated “Superman.”
All three films share a common trait: they were specifically produced for IMAX. But what does this realy mean? Is it truly worth it for audiences to spend extra money to watch a film in IMAX?
The key distinctions between these terms that promote the large-screen format are significant. “Filmed for IMAX” refers to filmmakers utilizing digital technology that allows them to fully leverage all of IMAX’s technological capabilities during production, creating a movie designed specifically for viewing in IMAX theaters.
Conversely, “shot with IMAX” pertains to films captured on traditional film using specialized IMAX cameras before being converted into digital format for projection.
Understanding Film Formats
bruce Markoe, Vice President and Head of Post Production at IMAX, elaborates on the “Filmed for IMAX” process and clarifies the differences between standard films and those made specifically with or shot using IMAX technology.
What Does ‘Filmed for IMAX’ Entail?
Every movie released by IMAX is essentially a unique version tailored specifically for their format. This means filmmakers have an prospect to enhance both visual and audio elements uniquely suited for our theaters.
The term “Filmed for IMAX” elevates this concept further. These productions involve filmmakers who are deeply engaged from pre-production thru post-production stages alongside us.They implement techniques that allow them to create content explicitly designed with our theaters in mind. The “Filmed for IMAX” initiative includes specific requirements and guidelines that filmmakers must follow in order to preserve this unique version intended solely for our audience—this sets it apart from standard films optimized merely as an afterthought.
What About ‘Shot with IMAX’?
This designation applies to movies filmed using our traditional film cameras; these differ from those labeled as Filmed For Imax which utilize digital equipment exclusively. though, similar processes occur during production when shooting with our film cameras. These projects still undergo extensive testing and feedback loops where directors collaborate closely with us throughout filming sence we provide the camera equipment used on set while Filmed For Imax projects use certified digital cameras not necessarily familiar within our framework.
Are There Other Key Differences Audiences should Know About?
Films categorized under the “Filmed For Imax” program feature an expanded aspect ratio of 1:90:1—an experience exclusive only available within our theaters.Films shot using traditional film also maintain this wider aspect ratio due inherent characteristics of those cameras; however, when utilizing digital formats creators must make artistic decisions aimed at achieving optimal presentation suited particularly towards larger screens like ours which were designed decades ago emphasizing immersive experiences through wall-to-wall visuals filling every inch available across ceilings too!
The goal is always about ensuring viewers enjoy maximum immersion by capturing every detail possible across expansive displays! We encourage filmmakers not just shoot but creatively frame scenes around dual ratios so we can present taller formats exclusively reserved just within cinemas like ours! It’s essential they consider technical aspects while filming too!
A significant part of what we do involves working directly alongside directors during pre-production phases where demonstrations showcase how previous works utilized expanded ratios effectively enhancing overall cinematic ambiance experienced inside an actual theater setting—manny may be unaware until witnessing firsthand! By observing these examples firsthand leads them asking pertinent questions such as how best achieve dual ratios? How can they balance shooting primarily focused towards both versions without compromising quality? Thus begins discussions leading into camera tests/lens evaluations ultimately allowing creative choices regarding lens selection lighting setups etc., resulting ultimately culminating into more engaging immersive experiences tailored perfectly fit audiences expectations!
A Growing demand For Immersive Experiences
The appetite among viewers wanting access via larger-than-life presentations continues rising steadily! Currently boasting over 1800 locations globally—we’re actively expanding wherever possible!
At each individual location equipped featuring state-of-the-art projectors coupled powerful sound systems integral components necessary delivering true essence behind any grate cinematic experience! Our audio systems operate at reference levels ensuring everything sounds precisely intended rather than cranked up excessively loud—which some might perceive or else—but rest assured everything plays back exactly how creators envisioned originally meant hearing it all unfold naturally without distortion whatsoever!
This growing emphasis surrounding consumer preferences drives us forward building additional venues catering directly towards fulfilling desires seeking out best possible viewing conditions imaginable today’s market demands require nothing less than excellence delivered consistently time after time again!