In teh latest edition of The Drum’s series ‘Unique Ingredients,’ agencies reveal what differentiates them in the industry. Lindsey Pittser from Mediasmith shares how having pets in the workplace offers insights that data alone cannot provide, accompanied by a plethora of adorable animal images.
The good boy is Frank / Mediasmith
Mediasmith‘s unique approach to workplace culture emphasizes the importance of four-legged companions as integral members of their team. As an agency partnered with PetSmart,this philosophy extends beyond mere enjoyment; it plays a crucial role in their operational success.
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Paws and Productivity
A visit to one of the offices at Mediasmith reveals an interesting dynamic: the soothing sound of paws padding across floors harmonizes with the rhythmic tapping of keyboards. With PetSmart as their client, it’s clear that pet enthusiasm runs deep within this team.
A typical day might find Frank, a shiba Inu, cozily nestled next to a media planner finalizing an intricate multi-channel strategy while two playful cats oversee client presentations from just out of sight.
The presence of these animals not only inspires creativity but also fosters connection and grounding among employees. having pets around creates an atmosphere that enhances both morale and productivity.
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The Science Behind Pets in Workspaces
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the benefits are backed by research: studies indicate that pet-friendly workplaces can lead to reduced stress levels,enhanced collaboration among teams,and improved employee satisfaction rates.Research has shown….
This isn’t merely about having pets around casually atMediasmith; it’s woven into our corporate ethos. Our most active Slack channel features employees sharing snapshots from their daily lives with their furry friends—‘Cutest Pet’ remains one of our most competitive categories during annual awards!
This synergy betweenMediasmith’s culture…, combined with our work for PetSmart provides invaluable perspectives beneficial to both entities involved. when crafting media strategies for pet retailers like PetSmart,firsthand experience as pet owners yields insights unattainable through customary analytics alone.
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Tangible results from Tail-Wagging Insights:
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This deep understanding translates into tangible success metrics: sence taking over management for petsmart’s account,< spandata - company - tooltip =" { ... } "> Med iasmith< / span > has achieved remarkable growth—boosting media investments by 150% across various omnichannel campaigns while delivering notable returns on investment.
< strong > Happy Tails Lead to Happy Trails
< spandata - company - tooltip =" { ... } "> med iasmith< / span > boasts employee retention rates exceeding industry averages by over one-third (7 years average tenure) while experiencing important growth (15% increase projected in 2024). Meanwhile , our partnership withPet Smartcontinues yielding double-digit growth year after year .< / p >