Essential Insights:
- On December 17, 2025, a groundbreaking virtual artist named SHINO will be unveiled by Frontier Works and Yamaha Song Communications.This innovative project merges singing, dancing, and computer-generated imagery (CG) into a captivating performance. At midnight on the same day, SHINO will release their debut digital single titled “EGO,” characterized by an intense hardcore EDM sound.
- SHINO embodies both masculine and feminine spirits within one entity, seamlessly transitioning between them based on the song or performance context. Through two distinct personas—SHINO-BEAT (the male character) and SHINO-LOOP (the female character)—the artistS voice, speech patterns, movements, and dance styles vary dramatically. this unique approach offers a fresh avenue for expression through rhythm-centric genres like EDM, soul music, and funk.
- Post-release of the digital single “EGO,” fans can look forward to music videos featuring dynamic visuals as well as live performances that blend CG with dance elements. Additionally, social media interactions will create an immersive experience for followers eager to engage in this innovative “persona-switching live experience.” Notably, SHINO’s second single titled “SUSHI BOYS HERO” is already slated for release on January 7, 2026.
streaming Information
Title: EGO
Release date: December 17, 2025 at midnight
Product Number: YCCI-10600
Format: Download/streaming
Price: ¥261 (including tax)
streaming Link: SHINO.lnk.to/EGO
Collaborating Artists
Singer: Yuri Matsuoka
Character Design: Ponnmame
Choreography Director: REIKA
Male Dancer: Rukua Nemoto
Female Dancer: Hana Kikuchi (known as ohana)
Product Page: yamahamusic.co.jp/s/ymc/discography/1212
Citation Source: Official Press release