Brandon, a leading name in pet⁣ care and consumer brands, has recently released its latest strategic document: ‘Emotion-Driven Branding – the​ New ⁤Paradigms of Pet Care Marketing’. This 2025 guide​ delves⁢ into how emotional intelligence is transforming the ways ⁣in which ⁣pet care brands present themselves, communicate, and engage with their audience.

“The findings validate what ⁤pet owners have known for years: our pets are integral members of the family,” stated Cary Murphy, ‍Chief ​Strategy Officer at Brandon.​ “From tailored nutrition ⁣to emotional support roles, the shifting expectations surrounding pet care are revolutionizing the entire ‌sector.”

supported by exclusive research, this report highlights significant discrepancies between pet owners’ feelings and their‍ purchasing behaviors. It also provides⁢ insights on​ how brands can bridge this gap to achieve enduring relevance.
Key Takeaways from the Guide:

• 74.4% of pet owners consider their animals⁤ as family members
• Taste preferences now outweigh health considerations in food choices
• Subscription fatigue is real (with only 0.6% adoption rate)
• In-store​ shopping remains crucial (59.4% discover ​products offline)

This guide is essential reading filled with valuable​ details ​for pet parents, brand insights, and effective ‍strategies⁣ designed to help your pet care brand thrive at the intersection ​of emotion and loyalty.

Access the Playbook here.